Values drive behaviour and ethics is the embodiment of consistent patterns of behaviour based on values but there will always be scenarios that make us question – was that the most ethical course of action I could take, or my company could expect of me?
By acknowledging and training on ethical decision-making, the embedding of ethical values and the discretionary actions that reflect ethics, sometimes at the expense of compliance, is integral to a strong and sustainable reputation.
And reputations matter. Reputations build employee and customer loyalty, attract investment and work to demonstrate a marketplace that acts in the interests of all participants.
